Manitou Asia has appointed Abomar Equipment Sales Corporation as the official dealer for Gehl equipment in the Philippines. This agreement marks another important step in expanding Manitou Asia’s footprint in Southeast Asia.

Under this partnership, Abomar will distribute Gehl’s full range of equipment, including telehandlers, backhoe loaders, skid steer loaders and track loaders, across its nationwide network. With branches in Cebu, Cagayan de Oro, Pasig, Mandaue, Bacolod, Alae and Davao, Abomar brings extensive local coverage and market knowledge, making the company an ideal partner to represent Gehl in the region.

“At Abomar, our mission is to elevate the Philippines’ farming, ground care and land development sectors by introducing innovative, high-quality solutions. Partnering with Gehl, a globally respected brand known for its quality, affordability and commitment to true partnership, perfectly aligns with this vision,” said Rafael A. Majam, president and CEO of Abomar Equipment Sales Corporation.

“With the country’s growth driven by the government’s ‘Build Better More’ initiative and rising mechanisation, we aim to meet the increasing demand for dependable yet cost-effective equipment by offering Gehl machines that deliver real value that doesn’t break the bank.”

Bernd Freudenmann, vice president APAC at Manitou Group, added, “We’re thrilled to welcome Abomar to the Manitou Group family. Their deep expertise in agricultural machinery and robust service network are exactly what we need as we expand our presence in the Philippines. This partnership reinforces our commitment to delivering top-tier solutions and exceptional customer experiences across the region.”